//// Role - Art Director    ////

It's never easy to compete for consumers' attention at a festival the size of Lollapalloza. Many brands, concert events, big stars.

How a bank can actually, in addition to sponsoring the event, create a genuine connection with the crowd?

"Do your Lolla". A series of benefits, such as discounts on airfare, hotel accommodations, water stations, plane and bus travel, and many other perks. Everything you need to create your Lollapalooza your way.

and the coolest thing, an exclusive subway line for the event.

More than 326MM views and with #BradescoNoLolla more cited than the event's own hashtag.