//// Role - Art Director  - Producer ////

Nous is a brand of personal care and beauty products.

Nous in French means "We". And that was the idea, to create a campaign where each person could be free to show how they actually look. The entire campaign was produced remotely and people from different regions of Brazil received a camera for them to express themselves.

#belezasemfiltro (“#beautywithoutfilters”) was the hashtag created to develop the entire campaign.

The great value laid precisely in the differences in the language used and testimonials of each person.

Nous became a platform where everyone could show their truths.